






Visit Matsuyama
Hot springs, history, and heavenly views
Matsuyama, the capital of Ehime Prefecture, is a charming city blending history, culture, and natural beauty. Famous for Dogo Onsen, one of Japan's oldest hot springs, and Matsuyama Castle, the city offers a mix of relaxation and adventure. Stroll through historic streets, enjoy local delicacies like jakoten (fried fish cakes), and immerse yourself in the laid-back Shikoku vibe.
Recommended Duration
Choose based on your available time
2 - 3 days
Perfect for a weekend getaway! Hit the highlights: Dogo Onsen, Matsuyama Castle, and Ishite-ji Temple. Enjoy local food and a relaxing soak before heading out.
4 - 7 days
Dive deeper into Matsuyama's culture. Explore more temples, take day trips to nearby islands like Oshima, and savor the slow pace of Shikoku life. Great for history buffs and nature lovers.
8+ days
Ideal for those wanting to fully experience Matsuyama and beyond. Combine city sights with rural explorations, hot spring hopping, and even parts of the Shikoku Pilgrimage. A true immersion into Ehime's charm.
Atmosphere
Matsuyama exudes a relaxed, nostalgic charm with its historic streets, soothing hot springs, and friendly locals. The city balances urban convenience with natural beauty, offering a peaceful escape. Whether strolling through Dogo's retro arcades or gazing at the castle from a café, the vibe is unhurried and inviting.
Language & Currency
Japanese is the main language, with limited English signage in tourist areas. Learning basic phrases helps. The currency is yen (¥), and credit cards are accepted in hotels and larger stores, but cash is king at small shops and onsens. ATMs at convenience stores are foreign-card friendly.
Getting Around
Matsuyama's tram system is efficient and charming, connecting major sights like Dogo Onsen and the castle. Buses cover areas beyond the tram lines. Taxis are available but pricey. Walking is pleasant in the city center, while renting a bike or car is great for exploring outskirts.
- Dogo Onsen, Japan's oldest hot spring, is a must-visit. The grand wooden bathhouse, featured in Studio Ghibli's 'Spirited Away,' offers a luxurious soak. Try the rejuvenating waters and enjoy the historic ambiance. Don't miss the nearby shopping arcade for souvenirs and snacks!
- Perched on Mount Katsuyama, Matsuyama Castle offers stunning views of the city and Seto Inland Sea. Ride the ropeway or hike up to explore the well-preserved fortress. The cherry blossoms in spring make it even more magical!
- One of the 88 Shikoku Pilgrimage temples, Ishite-ji is a peaceful retreat with a striking gate and serene gardens. The temple's name means 'Stone Hand,' inspired by a local legend. A perfect spot for reflection and culture.
Stay near Dogo Onsen for easy access to the baths and quaint shopping streets. The city center around Okaido Arcade is lively with dining and shopping options. For tranquility, consider areas near Ishite-ji Temple or the castle, where ryokans (traditional inns) offer a serene retreat.
Authentic Experiences
Join locals at Dogo Onsen's public baths for a true Japanese ritual. Attend a summer festival like the Matsuyama Summer Festival with fireworks and dances. Try a tea ceremony at a traditional house or cycle the Shimanami Kaido to nearby islands for breathtaking views.
Souvenirs & Local Cuisine
Pick up Botchan Dango (sweet rice dumplings) or local citrus treats like mikan (mandarins). Jakoten (fried fish cakes) are a savory must-try. For souvenirs, Dogo Onsen's bath salts or handmade pottery from Tobe are perfect. Don't forget a yukata (light kimono) from the onsen district!
Spring (March-May) is ideal for cherry blossoms at Matsuyama Castle. Autumn (September-November) offers pleasant weather and fall foliage. Summer (June-August) is hot but lively with festivals. Winter (December-February) is quiet but perfect for cozy onsen visits.
Fitness Level Required
Matsuyama is accessible for all fitness levels. The castle can be reached by ropeway or a moderate hike. Most attractions are walkable or tram-accessible. Onsen visits are relaxing, while temple explorations may involve light stairs. Cycling the Shimanami Kaido requires stamina.
Tips for Visitors
- •Arrive early at Dogo Onsen to avoid crowds
- •Purchase a tram day pass for unlimited rides
- •Try Ehime's seafood and citrus fruits—they're delicious! Respect onsen etiquette: wash before entering, no tattoos (cover-ups available)
- •Carry cash for small vendors
- •Learn basic Japanese greetings for a warmer welcome
Safety Considerations
Precautions:
- •Watch for slippery surfaces in onsen areas
- •Be cautious when hiking to the castle in wet weather
- •Secure valuables in crowded places
- •Follow local customs in temples and onsens
Generally safe for tourists

Matsuyama Castle
Matsuyama Castle, perched atop Mount Katsuyama, is one of Japan's most beautiful and well-preserved feudal castles. Known for its stunning panoramic views of Matsuyama city and the Seto Inland Sea, the castle offers a glimpse into Japan's samurai past. Visitors can explore the original wooden keep, which has survived since the 17th century, and enjoy the surrounding cherry blossoms in spring. The castle's historical significance, combined with its picturesque setting, makes it a must-visit destination for history buffs and nature lovers alike.

Dogo Onsen Honkan
Dogo Onsen Honkan is one of Japan's oldest and most famous hot spring baths, located in Matsuyama, Ehime Prefecture. This iconic wooden structure, built in 1894, exudes traditional Japanese charm with its three-story architecture and intricate design. The onsen is said to have a history dating back over 3,000 years, making it a cultural treasure. Visitors can soak in the healing waters, which are believed to have numerous health benefits, while enjoying the historic ambiance. The bathhouse has even inspired literary works and films, adding to its legendary status.

Ishite-ji Temple
Ishite-ji Temple is a serene and spiritually significant Buddhist temple, renowned for its tranquil atmosphere and beautiful architecture. As part of the Shikoku Pilgrimage, it holds a special place among the 88 temples on the route. Visitors are captivated by its lush gardens, intricate stone carvings, and the peaceful ambiance that pervades the grounds. The temple's main hall and pagoda are particularly striking, offering a glimpse into Japan's rich religious heritage. Whether you're a pilgrim or a traveler seeking solace, Ishite-ji Temple provides a perfect retreat from the hustle and bustle of everyday life.

Saka no Ue no Kumo Museum
The Saka no Ue no Kumo Museum is a captivating cultural institution dedicated to the historical novel 'Saka no Ue no Kumo' by Ryotaro Shiba. This museum offers an immersive journey into Japan's Meiji period, showcasing the lives of the novel's protagonists and the transformative era they lived in. Through interactive exhibits, detailed dioramas, and multimedia presentations, visitors gain a deep understanding of Japan's modernization and its impact on society. The museum's architecture and serene surroundings enhance the experience, making it a must-visit for history buffs and literature enthusiasts alike.

Shiki Memorial Museum
The Shiki Memorial Museum is a cultural gem dedicated to the life and works of Masaoka Shiki, a renowned Japanese poet who revolutionized haiku and tanka poetry in the late 19th century. The museum showcases his personal artifacts, original manuscripts, and exhibits that delve into his literary contributions. Visitors can immerse themselves in the world of traditional Japanese poetry while exploring the serene surroundings that inspired Shiki's work. The museum also hosts seasonal events and workshops, making it a must-visit for literature enthusiasts and those interested in Japan's rich poetic heritage.

Matsuyama Ropeway
The Matsuyama Ropeway is a scenic cable car ride that offers breathtaking panoramic views of Matsuyama City and its surrounding landscapes. Located near Matsuyama Castle, this ropeway transports visitors to the summit of Mount Katsuyama, where they can enjoy stunning vistas of the Seto Inland Sea and the city below. The ride itself is a peaceful and picturesque experience, especially during cherry blossom season or autumn when the foliage is vibrant. At the top, visitors can explore observation decks and relax in the serene natural surroundings, making it a perfect escape from the urban hustle.

Ehime Prefectural Science Museum
The Ehime Prefectural Science Museum is a fascinating destination for science enthusiasts of all ages. Located in Ehime Prefecture, this museum offers interactive exhibits, planetarium shows, and hands-on experiments that make learning about science fun and engaging. Visitors can explore topics ranging from astronomy and physics to biology and technology. The museum's state-of-the-art facilities and immersive displays provide a unique opportunity to discover the wonders of science in an accessible and entertaining way. Whether you're a curious child or an adult with a passion for discovery, the Ehime Prefectural Science Museum promises an enlightening and enjoyable experience.

Matsuyama Shinonome Observatory
The Matsuyama Shinonome Observatory is a hidden gem for astronomy enthusiasts and nature lovers alike. Perched in a serene location, this observatory offers breathtaking views of the night sky, free from light pollution. Visitors can marvel at celestial wonders through high-powered telescopes and enjoy guided stargazing sessions. The peaceful surroundings and expert staff make it an ideal spot for both beginners and seasoned astronomers. Whether you're looking to learn about constellations or simply soak in the beauty of the cosmos, the Matsuyama Shinonome Observatory provides an unforgettable experience under the stars.

Ehime Museum of Art
The Ehime Museum of Art is a cultural gem located in Matsuyama, Ehime Prefecture, Japan. Known for its impressive collection of modern and contemporary art, the museum showcases works by both Japanese and international artists. The architecture of the building itself is a masterpiece, blending traditional Japanese design with modern aesthetics. Visitors can enjoy rotating exhibitions, permanent collections, and special events that highlight the rich artistic heritage of the region. The museum also offers stunning views of the surrounding landscape, making it a perfect blend of art and nature.

Matsuyama City Historical Museum
The Matsuyama City Historical Museum offers a fascinating journey through the rich cultural and historical heritage of Matsuyama, the capital city of Ehime Prefecture. Housed in a beautifully preserved building, the museum showcases a diverse collection of artifacts, documents, and exhibits that highlight the city's development from its feudal past to its modern-day prominence. Visitors can explore displays on samurai culture, traditional crafts, and the influential figures who shaped Matsuyama's history. The museum's engaging exhibits and well-curated displays make it a must-visit for history enthusiasts and anyone interested in Japanese culture.

Tobe Pottery Museum
The Tobe Pottery Museum is a hidden gem dedicated to the art and craft of traditional Tobe pottery, a unique ceramic style originating from the Tobe region of Japan. This museum showcases exquisite handcrafted pieces, from delicate tea sets to ornate vases, all made using centuries-old techniques. Visitors can admire the distinctive blue-and-white designs that characterize Tobe ware, learn about the pottery-making process, and even try their hand at creating their own piece in interactive workshops. The museum's serene atmosphere and beautiful displays make it a must-visit for art lovers and cultural enthusiasts alike.

Ninomaru Historical Garden
Ninomaru Historical Garden is a serene and beautifully landscaped garden that offers a glimpse into Japan's rich cultural heritage. Known for its meticulously maintained traditional Japanese garden design, the garden features lush greenery, tranquil ponds, and carefully placed stone lanterns. Visitors can stroll along winding paths, admire seasonal flowers, and enjoy the peaceful atmosphere. The garden is particularly stunning during cherry blossom season and autumn when the foliage transforms into vibrant hues. It's a perfect spot for relaxation, photography, and immersing oneself in nature's beauty.

Botchan Karakuri Clock
The Botchan Karakuri Clock is a fascinating mechanical clock located in Matsuyama, Japan, known for its intricate automata that come to life at specific times. Inspired by the famous novel 'Botchan' by Natsume Soseki, which is set in Matsuyama, the clock features characters from the story performing a delightful show. The clock's craftsmanship and the charming performance make it a must-see attraction for visitors. It's not just a timepiece but a piece of art that blends literature, history, and engineering in a captivating display.

Ehime Prefectural Budokan
Ehime Prefectural Budokan is a premier martial arts training facility located in Ehime Prefecture, Japan. This state-of-the-art dojo is a hub for traditional and modern martial arts, offering a space for practitioners of judo, kendo, karate, and more to train and compete. The Budokan is known for its spacious training areas, high-quality equipment, and the respectful, disciplined atmosphere that embodies the spirit of Japanese martial arts. Whether you're a seasoned martial artist or a curious visitor, the Ehime Prefectural Budokan provides a unique opportunity to experience the depth and tradition of Japan's martial culture.

Matsuyama City Zoo
Matsuyama City Zoo is a delightful attraction that offers visitors a chance to connect with nature and observe a variety of animals from around the world. Located in the heart of Matsuyama, this zoo is known for its well-maintained enclosures and family-friendly atmosphere. Highlights include the primate exhibit, a petting zoo for children, and seasonal events that engage visitors of all ages. The zoo's commitment to conservation and education makes it more than just an entertainment venue—it's a place where visitors can learn about wildlife and the importance of protecting endangered species.

Yuzuki Castle Ruins
The Yuzuki Castle Ruins offer a fascinating glimpse into Japan's feudal past. Nestled in a serene, wooded area, these ruins are a hidden gem for history enthusiasts and nature lovers alike. The remnants of stone walls, moats, and foundations evoke the grandeur of a bygone era, while the surrounding greenery provides a peaceful retreat. Visitors can explore the site at their own pace, imagining the castle's former glory. The blend of historical significance and natural beauty makes Yuzuki Castle Ruins a unique and captivating destination.

Matsuyama Okaido Shopping Arcade
The Matsuyama Okaido Shopping Arcade is a vibrant and bustling covered shopping street located in the heart of Matsuyama, Ehime Prefecture. This charming arcade is lined with a mix of traditional shops, modern boutiques, and local eateries, offering visitors a delightful blend of old and new. Strolling through the arcade, you'll find everything from handmade crafts and souvenirs to delicious local specialties like tai meshi (sea bream rice) and jakoten (fried fish cakes). The lively atmosphere, combined with the friendly shopkeepers, makes it a must-visit destination for anyone exploring Matsuyama.

Iyo Kasuri Kaikan
Iyo Kasuri Kaikan is a fascinating cultural center dedicated to the traditional Iyo Kasuri, a type of indigo-dyed fabric unique to the Ehime Prefecture in Japan. Visitors can explore the intricate process of creating these beautiful textiles, from dyeing to weaving, and even try their hand at making their own kasuri patterns. The center showcases a stunning collection of historical and contemporary kasuri pieces, offering a deep dive into this cherished Japanese craft. The serene atmosphere and hands-on experiences make it a must-visit for textile enthusiasts and cultural explorers alike.

Ishizuchi Shrine
Ishizuchi Shrine is a serene and spiritually significant site nestled in the lush mountains of Japan. Known for its connection to Mount Ishizuchi, one of the country's sacred peaks, the shrine offers a tranquil retreat for pilgrims and nature lovers alike. The shrine's rustic charm, surrounded by ancient cedar trees and the soothing sounds of flowing streams, creates a perfect atmosphere for meditation and reflection. Visitors often feel a deep sense of peace and connection to nature while exploring the shrine's grounds and participating in traditional rituals.

Bansuiso
Bansuiso is a charming and historic Western-style building that stands as a testament to Japan's Meiji and Taisho eras. Originally built as a guesthouse for dignitaries and high-ranking officials, it now serves as a cultural landmark open to the public. The architecture blends European elegance with Japanese craftsmanship, featuring intricate woodwork, stained glass, and lush gardens. Visitors can explore the beautifully preserved interiors, which offer a glimpse into the opulent lifestyle of early 20th-century Japan. The serene atmosphere and picturesque surroundings make Bansuiso a perfect spot for history buffs and photography enthusiasts alike.

Matsuyama City Art Museum
The Matsuyama City Art Museum is a cultural gem nestled in the heart of Matsuyama, Ehime Prefecture. Known for its impressive collection of modern and contemporary Japanese art, the museum showcases works by renowned artists such as Tsuguharu Foujita and Shiko Munakata. The museum's sleek, modern architecture provides a striking contrast to the traditional surroundings, making it a must-visit for art enthusiasts and architecture lovers alike. Special exhibitions and rotating displays ensure there's always something new to discover, while the serene atmosphere invites visitors to linger and appreciate the beauty of the artworks.

Matsuyama City Aquarium
Matsuyama City Aquarium is a captivating marine attraction that offers visitors a chance to explore the wonders of the ocean. Known for its diverse collection of marine life, the aquarium features everything from colorful tropical fish to majestic sea turtles and playful dolphins. The highlight is the impressive dolphin show, where these intelligent creatures perform breathtaking tricks. The aquarium also boasts interactive exhibits, allowing visitors to touch starfish and other sea creatures, making it a perfect destination for families and marine enthusiasts alike. Its educational programs and conservation efforts add depth to the visitor experience, making it more than just an entertainment venue.

Matsuyama Botanical Garden
Matsuyama Botanical Garden is a lush oasis showcasing a diverse collection of plants from around the world. Nestled in a serene setting, the garden features themed sections including tropical greenhouses, seasonal flower displays, and tranquil walking paths. Visitors can admire rare species, enjoy the vibrant colors of seasonal blooms, and relax in beautifully landscaped areas. The garden also offers educational programs and stunning views of the surrounding landscape, making it a perfect spot for nature lovers, photographers, and families seeking a peaceful retreat.

Iyo Shrine
The Iyo Shrine is a serene and spiritually significant location, often revered for its tranquil atmosphere and beautiful traditional architecture. Nestled in an unknown but picturesque setting, this shrine offers visitors a chance to experience Japanese Shinto traditions in a peaceful environment. The shrine is surrounded by lush greenery, creating a perfect backdrop for meditation and reflection. Whether you're seeking spiritual solace or simply want to admire the cultural heritage, the Iyo Shrine provides a unique and enriching experience.

Matsuyama City Cultural Center
The Matsuyama City Cultural Center is a vibrant hub for arts and culture in the heart of Matsuyama, Japan. This modern facility hosts a variety of performances, exhibitions, and workshops, making it a cornerstone of the local cultural scene. From traditional Japanese theater to contemporary art displays, the center offers something for every art enthusiast. Its state-of-the-art auditoriums and galleries provide an immersive experience, while its commitment to fostering local talent ensures a dynamic and ever-evolving program. Whether you're a culture vulture or just looking for a unique experience, the Matsuyama City Cultural Center is a must-visit.

Matsuyama City Observatory
The Matsuyama City Observatory offers breathtaking panoramic views of Matsuyama City and its surrounding landscapes. Perched high above the city, this observatory is a perfect spot for both daytime sightseeing and nighttime stargazing. Visitors can enjoy the stunning vistas of the Seto Inland Sea, the historic Matsuyama Castle, and the vibrant cityscape. The observatory is equipped with telescopes for closer looks at distant landmarks and celestial bodies, making it a favorite for photography enthusiasts and nature lovers alike. Its serene atmosphere and unparalleled views make it a must-visit destination in Matsuyama.

Matsuyama Trams
Matsuyama Trams offer a charming and nostalgic way to explore the city of Matsuyama, the capital of Ehime Prefecture in Japan. These vintage streetcars, some dating back to the early 20th century, glide through the city's streets, providing a unique perspective on its historic sites and modern attractions. The trams are not only a practical mode of transportation but also a delightful experience, connecting passengers to key destinations like Matsuyama Castle, Dogo Onsen, and the bustling downtown area. Riding the trams is like stepping back in time, with their retro designs and rhythmic clatter adding to the city's old-world charm.

Matsuyama City Historical Archives
The Matsuyama City Historical Archives is a treasure trove for history enthusiasts and researchers alike. Located in the heart of Matsuyama, this facility houses an extensive collection of documents, photographs, and artifacts that chronicle the city's rich cultural and historical heritage. Visitors can explore exhibits that showcase the evolution of Matsuyama from its feudal past to its modern-day prominence. The archives also offer access to rare manuscripts and records, making it a valuable resource for those interested in Japanese history. The serene atmosphere and well-preserved collections provide a unique glimpse into the past.

Matsuyama City Science Center
The Matsuyama City Science Center is a fascinating destination for science enthusiasts of all ages. Located in the heart of Matsuyama, this interactive museum offers hands-on exhibits that make learning about physics, astronomy, and technology both fun and engaging. Highlights include a planetarium with stunning celestial displays, robotics demonstrations, and experiments that visitors can participate in. The center is designed to spark curiosity and inspire a love for science, making it a perfect spot for families, school groups, and anyone with a passion for discovery.

Matsuyama City Peace Memorial Hall
The Matsuyama City Peace Memorial Hall is a poignant tribute to the victims of war and a powerful symbol of peace. Located in Matsuyama, Ehime Prefecture, this memorial hall serves as a reminder of the devastating consequences of conflict and the enduring importance of peace. The hall features exhibits that include personal stories, historical artifacts, and multimedia presentations that educate visitors about the impact of war on local communities. Its serene atmosphere and thoughtful displays make it a meaningful place for reflection and learning, attracting both locals and tourists who wish to understand Japan's wartime history and its commitment to peace.